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New e-Car Solution Links Advertising, Search and e-Commerce to Connect Dealers with Buyers


November 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines

Dealers Close Sales Before Customer Ever Enters the Showroom

HERNDON, Va., Nov. 14 /PRNewswire/ -- Selling -- and buying -- a car online just got easier. AutomoBids.com(TM), a new e-car commerce network, helps dealers connect with qualified buyers and close the sale -- quickly, easily and all online. AutomoBids.com(TM) moves beyond traditional lead generation to a unique advertising and e-commerce environment that helps dealers find customers and close sales before the buyer ever enters the showroom -- using their inventory and leveraging their website.
AutomoBids.com(TM) is a network of resources that links together search engine capabilities, advertising tools and a proprietary e-commerce platform to allow dealers to advertise vehicles, find customers and close the deal -- all from their desktop.

Dealers can connect with prospective buyers several different ways: through search engine ads; through their dealer's website; and on the AutomoBids.com website. Inventory can be searched by vehicle make and/or model, by zip code, or by manufacturer and dealer promotions. Each of those searches links the customer back to the AutomoBids.com(TM) network, enabling them to initiate a vehicle purchase. "It's a direct link from search to sale," says Glen Guylas, a co-founder of the company.

Bryan Hopkins, formerly manager of Internet sales with Ted Britt Ford and now Internet Manager at Hare Automotive says, "Someone can be on the Ted Britt Ford website, find exactly what they want and 'negotiate' with them at any time -- even at midnight. The ability to create advertisements that can turn into transactions is unique and powerful. We see it as an opportunity to use our website like our showroom and really improve and save money on our advertising. Instead of just an 'offer,' we can negotiate a 'deal' -- before they even walk into the dealership."

"The AutomoBids.com system is managed via a Dealer Dashboard, which is the interface for uploading inventory, creating advertisements, monitoring the electronic negotiation and managing the transaction process," explains Ken Lees, President of Auto Bid Systems.

"Using the Dashboard, dealers can quickly and easily upload their inventory from their Dealer Management System (DMS) and enter information that includes a 'Buy Now' price and a hidden floor price. Customers can either lock in their deal using the 'Buy Now' price, or submit bids to engage in an anonymous e-negotiation with the dealer. When a consumer's bid exceeds the dealer's hidden floor price, it is displayed instantly and they can then lock in that price. It becomes a win-win process of negotiation for both the consumer and the dealer," Ken further states.

The Dealer Dashboard also connects dealers to a variety of online advertising options, including search engine ad placements, which help reduce advertising costs per vehicle significantly. These cost savings are made possible because the AutomoBids.com(TM) system leverages the ability of the Internet to target customers by geographic location and vehicle-specific searches. Those searches lead buyers directly to the dealer's vehicles and to the dealer's website, where they can begin the anonymous electronic negotiation.

Jeff Clark, the company's VP of Sales outlines, "Dealers can monitor the bidding activity and interact with potential buyers through a set of tools and automated alerts that notify both parties of changes, bids or acceptance of bids -- all working to advance the negotiations. For example, if no bids meet the floor price, dealers can opt to change the price to notify everyone who has bid unsuccessfully about the price change. This change in turn sends an alert to the bidders to let them know they can start a new bidding process or that their previous bid has been accepted (if it is now higher than the newly- changed hidden floor price). Once a buyer makes a successful bid, the price can be locked-in and secured with a valid credit card. When the lock-in is completed, the dealer is notified instantly. At this point the identity of the buyer is transmitted to the dealer and the dealer then contacts the buyer to arrange final transaction paperwork and pick-up."

Through their existing partnerships with inventory management vendors, more than 5000 dealers from all around the country can sign up for and start using the AutomoBids.com solution in as little as several hours.

About Auto Bid Systems, Inc.

Auto Bid Systems, Inc. owns and operates AutomoBids.com(TM), the first customizable Internet Advertising and e-commerce solution that allows auto dealers to present a specific car or group of cars anywhere that Internet buyers congregate. On the dealer's website, to search engines, via banner ads and CRM newsletters, AutomoBids.com(TM) gives car shoppers an anonymous, time and cost effective negotiation experience, which benefits the dealer through lower advertising and transaction costs and a more satisfied customer. AutomoBids.com(TM) integrates with the dealership's DMS, allowing dealers to easily control vehicle pricing, pictures and vehicle information details. Once the vehicles have been selected for Internet presentation and priced, the ads created by the dealer enable buyers to bid and lock-in the purchase price of the vehicle they want before visiting the dealer showroom to finalize their purchase. Website: http://www.autobidsystems.com/

Source: Auto Bid Systems, Inc.

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